OPEC College

Phone

1300 99 OPEC

Courses

BSB60520 Advanced Diploma of Marketing and Communication

SKU BSB60520 Categories ,

This qualification reflects the role of individuals who provide leadership and support strategic direction in the marketing and communications activities of an organisation. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.

  • Course Name: Advanced Diploma of Marketing and Communication
  • Course Code: BSB60520
  • Course Completion Time: 1 month
  • Units Studied: 12 (4 core units plus 8 elective units)
  • Nationally Recognised Training: Yes
  • Are There Assessments For This Course: No – this course is RPL only
  • Assessment Due Dates: No – this course is RPL only
  • RPL available: Yes, absolutely!

Total number of units = 12

(4 core units plus 8 elective units)

Core Units:

  • BSBMKG621 Develop organisational marketing strategy
  • BSBMKG622 Manage organisational marketing processes
  • BSBMKG623 Develop marketing plans
  • BSBTWK601 Develop and maintain strategic business networks

Elective Units:

  • BSBMKG624 Manage market research
  • BSBMKG626 Develop advertising campaigns
  • BSBMKG627 Execute advertising campaigns
  • BSBMKG628 Lead organisational public relations
  • BSBCRT512 Originate and develop concepts
  • BSBCRT611 Apply critical thinking for complex problem solving
  • BSBSTR601 Manage innovation and continuous improvement
  • BSBTEC601 Review organisational digital strategy

If you are Studying

This course is assessed using a diverse range of assessment strategies to ensure we cover the assessment conditions for each unit of study and provide our students with interesting and flexible assessment experiences.

All assessments are completed in your own time and submitted online, with no assessment due dates. This modern and flexible approach is designed to reduce the uncomfortable pressure and unnecessary stress that traditional assessment testing is so famous for. Marking feedback is provided online usually within 1 week of submission.

Many assessments will include researching, reading and analysing information on your computer, laptop or tablet (Internet required), however each unit of study provides assessment instructions and benchmarks you can easily follow to successfully complete each assessment task.

By Recognition of Prior Learning (RPL)

If you believe you already have the knowledge and skills to achieve this qualification we encourage you to apply for Recognition of Prior Learning.

    RPL is a simple process with OPEC College and works like this

Click here to be taken to our Pre-assessment form.

Entry to this qualification is limited to those who:
Have completed the following units (or equivalent competencies): BSBMKG541 Identify and evaluate marketing opportunities; BSBMKG542 Establish and monitor the marketing mix; BSBMKG552 Design and develop marketing communication plans; BSBMKG555 Write persuasive copy; and BSBPMG430 Undertake project work. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.
or
Have completed four years equivalent full-time relevant workplace experience .

Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include:

  • Senior Marketing Manager
  • Senior Sales Manager
  • Sales and Marketing Consultant
  • Full RPL achieved – $1895
  • Partial RPL – Negotiable up to a max of $
  • Full Training – $
  • By study $

Fees are broken down to an enrolment fee of $500 and the balance either on completion or spaced evenly across the program to suit your financial needs.

Recognition of Prior Learning (RPL) is available on all OPEC College qualifications. Recognition of Prior Learning (RPL) can provide you with nationally recognised qualifications through converting your existing skills, knowledge and experience, gained through prior work or study, into formal competencies.
RPL means you can gain qualifications simply through providing evidence of relevant knowledge and skills you have gained through previous work.
This means you don’t have to waste time studying what you already know.
You will be asked to provide evidence to support your application and the OPEC College RPL team will assist you through the RPL assessment process. Apply for RPL below to commence the process.

Click here for more information

Windows PC / Laptop / Tablet

  • Windows 7 (or higher)
  • Latest version of Chrome
  • Microsoft Office (2010 or higher)
  • Latest Flash Player
  • Latest Adobe PDF Reader

Apple Mac PC’s

  • Mac OS X 10.6 (or higher)
  • Latest version of Chrome or Safari
  • Microsoft Office for Mac (2010 or higher)
  • Latest Flash Player
  • Latest Adobe PDF Reader

Android

  • Android Latest
  • Latest version of Chrome

iPhone & iPad*

  • iOS Latest
  • Latest version of Chrome or Safari

* Students using an iPad or iPhone will need to upload documents from a Laptop, PC or have a Dropbox account