OPEC College

Courses

BSB50620 Diploma of Marketing and Communication

SKU BSB50620 Categories ,

This qualification reflects the role of individuals who use a sound theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area. Typically, the individuals would have responsibility for the work of other staff and lead teams. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.

  • Course Name: Diploma of Marketing and Communication
  • Course Code: BSB50620
  • Course Completion Time: RPL is achieved at your own pace with our support. Study is achieved part time at your own pace, guided by us. Typically the course will take 12-24 months to complete.
  • Units Studied: 12 (5 core units plus 7 elective units)
  • Nationally Recognised Training: Yes
  • Delivery Locations: This course is delivered online and in your workplace where possible
  • Delivery Mode: Using an online resource and with extensive support from your personal trainer
  • Are There Assessments For This Course: Yes
  • Assessment Due Dates: No – study at your own pace. We will keep you on track
  • RPL available: Yes, absolutely!

Total number of units = 12

(5 core units plus 7 elective units)

Core Units:

  • BSBMKG541 Identify and evaluate marketing opportunities
  • BSBMKG542 Establish and monitor the marketing mix
  • BSBMKG552 Design and develop marketing communication plans
  • BSBMKG555 Write persuasive copy
  • BSBPMG430 Undertake project work

Electives:

  • BSBMKG543 Plan and interpret market research
  • BSBMKG545 Conduct marketing audits
  • BSBMKG546 Develop social media engagement plans
  • BSBCMM511 Communicate with influence
  • BSBFIN501 Manage budgets and financial plans
  • BSBPEF501 Manage personal and professional development
  • BSBSTR501 Establish innovative work environments

The elective unit options listed represent the OPEC College approved elective unit options offered. This is a reduced list from the qualification packaging rules specified electives list. If you would like an elective unit that is not included in this list, please speak to your Trainer/Assessor.

If you are Studying

This course is assessed using a diverse range of assessment strategies to ensure we cover the assessment conditions for each unit of study and provide our students with interesting and flexible assessment experiences.

All assessments are completed in your own time and submitted online, with no assessment due dates. This modern and flexible approach is designed to reduce the uncomfortable pressure and unnecessary stress that traditional assessment testing is so famous for. Marking feedback is provided online usually within 1 week of submission.

Many assessments will include researching, reading and analysing information on your computer, laptop or tablet (Internet required), however each unit of study provides assessment instructions and benchmarks you can easily follow to successfully complete each assessment task.

By Recognition of Prior Learning (RPL)

If you believe you already have the knowledge and skills to achieve this qualification we encourage you to apply for Recognition of Prior Learning.

    RPL is a simple process with OPEC College and works like this

Click here to be taken to our Pre-assessment form.

Entry to this qualification is limited to those who:
Have completed the following units (or equivalent competencies): BSBCMM411 Make presentations; BSBCRT412 Articulate, present and debate ideas; BSBMKG433 Undertake marketing activities; BSBMKG435 Analyse consumer behaviour; BSBMKG439 Develop and apply knowledge of communications industry; and BSBWRT411 Write complex documents. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.
or
Have two years equivalent full-time relevant work experience.

Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include:

  • Marketing Manager
  • Communications Manager
  • Marketing Consultant
  • Media Manager
  • Full RPL achieved – $1595
  • Blended RPL and Study – RPL at $133 per unit and Study at $375 per unit
  • Full Training – $4495
  • By study $

Fees are broken down to an enrolment fee of $500 and the balance either on completion or spaced evenly across the program to suit your financial needs.

Current government funding models possibly available to OPEC College students are found on the Funding page, click here for more information.

Recognition of Prior Learning (RPL) is available on all OPEC College qualifications. Recognition of Prior Learning (RPL) can provide you with nationally recognised qualifications through converting your existing skills, knowledge and experience, gained through prior work or study, into formal competencies.
RPL means you can gain qualifications simply through providing evidence of relevant knowledge and skills you have gained through previous work.
This means you don’t have to waste time studying what you already know.
You will be asked to provide evidence to support your application and the OPEC College RPL team will assist you through the RPL assessment process. Apply for RPL below to commence the process.

Click here for more information

Windows PC / Laptop / Tablet

  • Windows 7 (or higher)
  • Latest version of Chrome
  • Microsoft Office (2010 or higher)
  • Latest Flash Player
  • Latest Adobe PDF Reader

Apple Mac PC’s

  • Mac OS X 10.6 (or higher)
  • Latest version of Chrome or Safari
  • Microsoft Office for Mac (2010 or higher)
  • Latest Flash Player
  • Latest Adobe PDF Reader

Android

  • Android Latest
  • Latest version of Chrome

iPhone & iPad*

  • iOS Latest
  • Latest version of Chrome or Safari

* Students using an iPad or iPhone will need to upload documents from a Laptop, PC or have a Dropbox account