This course is Nationally Recognised Training.
BSB60520
Advanced Diploma of Marketing and Communication
This qualification is designed for individuals with the broad knowledge base and expertise needed to lead and develop marketing and communication activities across a broad range of industries. Mapping on a range of information about marketing strategies and processes, as well as developing marketing plans and strategic business networks, this qualification will validate a students’ existing marketing industry knowledge.
Earn your Advanced Diploma of Marketing and Communication with OPEC College!
Are you ready to take your marketing and communication skills to the next level? The Advanced Diploma of Marketing and Communication is the perfect program for individuals with experience in marketing and communication and seeking to gain nationally recognised qualification on their existing expertise. This advanced diploma program recognizes your in-depth understanding of the latest marketing and communication strategies and techniques, including digital marketing, social media management, content creation, market research, branding, and advertising.
Our BSB60520 Advanced Diploma of Marketing and Communication by RPL program assesses key areas such as marketing strategy development, branding, advertising, public relations, and much more.
How to Achieve the Qualification
Recognition of Prior Learning (RPL)
Personalised to your needs, available on all OPEC College qualifications
RPL can provide you with nationally recognised qualifications through converting your existing skills, knowledge and experience, gained through prior work or study, into formal competencies. Gain qualifications simply through providing evidence of relevant knowledge and skills you have gained through previous work.
Free skills assessment
Fill in our pre-assessment form and we'll give you the guidance you need for the next steps to achieving your career and qualification goals.
Evidence portfolio and review
We work with you to provide evidence and we conduct gap training if needed
You're now qualified!
Your new certifications are Nationally recognised and issued by our Registered Training Organisation (RTO). You are now ready to pursue your new career opportunities!
Our RPL Process
Course Details and Structure
RPL is achieved at your own pace with our support for your evidence gathering process. This is typically completed within 2 to 4 weeks.
*We have open enrollment which means you can start whenever you are ready.
Units that will be assessed
Total number of units = 12 (4 core units plus 8 elective units)
Core units
- BSBMKG621 Develop organisational marketing strategy
- BSBMKG622 Manage organisational marketing processes
- BSBMKG623 Develop marketing plans
- BSBTWK601 Develop and maintain strategic business networks
Elective Units
- BSBMKG624 Manage market research
- BSBMKG626 Develop advertising campaigns
- BSBMKG627 Execute advertising campaigns
- BSBMKG628 Lead organisational public relations
- BSBCRT512 Originate and develop concepts
- BSBCRT611 Apply critical thinking for complex problem solving
- BSBSTR601 Manage innovation and continuous improvement
- BSBTEC601 Review organisational digital strategy
NOTE: The elective unit options listed represent the OPEC College approved elective unit options offered. This is a reduced list from the qualification packaging rules specified electives list. If you would like an elective unit that is not included in this list, please speak to your Trainer/Assessor.
Work Outcomes & Career Pathways
Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include:
Course Fees
- Full RPL Achieved – $1895.00
Fees are broken down to an enrolment fee of $500 and the balance either on completion or spaced evenly across the program to suit your financial needs.
Payment Options
A range of flexible payment plans are available and can be set up at the enrolment stage.
Current government funding models possibly available to OPEC College students are found on the Funding page, click here for more information.
Entry Requirements
Formal Entry Requirements
Entry to this qualification is limited to those who have:
- Completed the following units (or equivalent competencies): BSBMKG541 Identify and evaluate marketing opportunities; BSBMKG542 Establish and monitor the marketing mix; BSBMKG552 Design and develop marketing communication plans; BSBMKG555 Write persuasive copy; and BSBPMG430 Undertake project work. Equivalent competencies are predecessors to these units, which have been mapped as equivalent; OR
- Four years equivalent full-time relevant work experience.
Technical Requirements
Please see the technical requirements below, as you will need access to a modern personal computer and the internet to study this course. In addition, you will need to be able to use this computer, including basic word processing, use of Microsoft Office software and electronic communication platforms and internet search engines.
Windows PC / Laptop / Tablet: Windows 7 (or higher) • Latest version of Chrome • Microsoft Office (2010 or higher) • Latest Flash Player • Latest Adobe PDF Reader
Apple Mac: Mac OS X 10.6 (or higher) • Latest version of Chrome or Safari • Microsoft Office for Mac (2010 or higher) • Latest Flash Player • Latest Adobe PDF Reader
Android: Android latest version • Latest version of Chrome
iPhone & iPad: iOS latest version • Latest version of Chrome (*Students using an iPad or iPhone will need to upload documents from a Laptop, PC or have a Dropbox account)