This course is Nationally Recognised Training.
BSB50620
Diploma of Marketing and Communication
This diploma will provide a nationally recognised qualification to individuals with the skills needed to develop marketing plans, evaluate opportunities, plan and undertake related projects and establish a sound marketing and communications theoretical knowledge. Aimed at individuals who are currently or hoping to work in positions such as Marketing Manager, Communications Consultant or Media Manager in a wide range of industries.
Earn your Diploma of Marketing and Communication with OPEC College!
The BSB50620 Diploma of Marketing and Communication program is designed for individuals with existing experience and skills in the marketing field, offering a streamlined pathway to achieving a nationally recognised qualification. Harness your professional expertise and accomplishments to earn this esteemed diploma. Our RPL process acknowledges your prior learning and experience on advanced marketing concepts, communication strategies, and innovative campaign development. Your industry knowledge and accomplishments matter. This program respects your professional journey by
recognizing your expertise. Stand out in the competitive job market with a nationally recognized diploma, showcasing your commitment to excellence in marketing and communication.
How to Achieve the Qualification
Recognition of Prior Learning (RPL)
Personalised to your needs, available on all OPEC College qualifications
If you believe you already have the knowledge and skills to achieve this qualification we encourage you to apply for Recognition of Prior Learning.
RPL can provide you with nationally recognised qualifications through converting your existing skills, knowledge and experience, gained through prior work or study, into formal competencies. Gain qualifications simply through providing evidence of relevant knowledge and skills you have gained through previous work.
Free skills assessment
Fill in our pre-assessment form and we'll give you the guidance you need for the next steps to achieving your career and qualification goals.
Evidence portfolio and review
We work with you to provide evidence and we conduct gap training if needed
You're now qualified!
Your new certifications are Nationally recognised and issued by our Registered Training Organisation (RTO). You are now ready to pursue your new career opportunities!
Our RPL Process
Course Details and Structure
RPL is achieved at your own pace with our support for your evidence gathering process. This is typically completed within 2 to 4 weeks.
- Nationally Recognised Training, accredited with ASQA under the Australian Training Framework
*We have open enrollment which means you can start whenever you are ready.
Units that will be assessed
Total number of units = 12 (5 core units plus 7 elective units)
Core units
- BSBMKG541 Identify and evaluate marketing opportunities
- BSBMKG542 Establish and monitor the marketing mix
- BSBMKG552 Design and develop marketing communication plans
- BSBMKG555 Write persuasive copy
- BSBPMG430 Undertake project work
Elective Units
- BSBMKG543 Plan and interpret market research
- BSBMKG545 Conduct marketing audits
- BSBMKG546 Develop social media engagement plans
- BSBCMM511 Communicate with influence
- BSBFIN501 Manage budgets and financial plans
- BSBPEF501 Manage personal and professional development
- BSBSTR501 Establish innovative work environments
NOTE: The elective unit options listed represent the OPEC College approved elective unit options offered. This is a reduced list from the qualification packaging rules specified electives list. If you would like an elective unit that is not included in this list, please speak to your Trainer/Assessor.
Work Outcomes & Career Pathways
Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include:
Course Fees
- Full RPL Achieved – $1695.00
Enrolment fee of $500 and the balance may be paid upon completion.
Payment Options
A range of flexible payment plans are available and can be set up at the enrolment stage.
Current government funding models possibly available to OPEC College students are found on the Funding page, click here for more information.
Entry Requirements
Formal Entry Requirements
Entry to this qualification is limited to those who have:
- Completed the following units (or equivalent competencies): BSBCMM411 Make presentations; BSBCRT412 Articulate, present and debate ideas; BSBMKG433 Undertake marketing activities; BSBMKG435 Analyse consumer behaviour; BSBMKG439 Develop and apply knowledge of communications industry; and BSBWRT411 Write complex documents. Equivalent competencies are predecessors to these units, which have been mapped as equivalent; OR
- Two years equivalent full-time relevant work experience.
Technical Requirements
Please see the technical requirements below, as you will need access to a modern personal computer and the internet to study this course. In addition, you will need to be able to use this computer, including basic word processing, use of Microsoft Office software and electronic communication platforms and internet search engines.
Windows PC / Laptop / Tablet: Windows 7 (or higher) • Latest version of Chrome • Microsoft Office (2010 or higher) • Latest Flash Player • Latest Adobe PDF Reader
Apple Mac: Mac OS X 10.6 (or higher) • Latest version of Chrome or Safari • Microsoft Office for Mac (2010 or higher) • Latest Flash Player • Latest Adobe PDF Reader
Android: Android latest version • Latest version of Chrome
iPhone & iPad: iOS latest version • Latest version of Chrome (*Students using an iPad or iPhone will need to upload documents from a Laptop, PC or have a Dropbox account)