
This course is Nationally Recognised Training.

BSB40820
Certificate IV in Marketing and Communication
This certification is for individuals who have been working in marketing, communications, or PR roles and want to gain a formal qualification. The course focuses on effective communication of ideas through presenting and writing, consumer analysis and other related marketing activities.
Earn your Certificate IV in Marketing and Communication with OPEC College!
The BSB40820 Certificate IV in Marketing and Communication, offered via the Recognition of Prior Learning (RPL), is tailored for individuals with substantial experience, skills, and knowledge in the marketing and communication filed. This course provides a streamlined approach to achieving the qualification by recognising and accrediting your existing expertise. Harness your existing knowledge and accomplishments to attain a nationally recognised qualification, validating your proficiency in areas such as strategic marketing, digital campaigns, market research, and communication strategies.
How to Achieve the Qualification
Recognition of Prior Learning (RPL)
Personalised to your needs, available on all OPEC College qualifications
If you believe you already have the knowledge and skills to achieve this qualification we encourage you to apply for Recognition of Prior Learning.
RPL can provide you with nationally recognised qualifications through converting your existing skills, knowledge and experience, gained through prior work or study, into formal competencies. Gain qualifications simply through providing evidence of relevant knowledge and skills you have gained through previous work.

Free skills assessment
Fill in our pre-assessment form and we'll give you the guidance you need for the next steps to achieving your career and qualification goals.

Evidence portfolio and review
We work with you to provide evidence and we conduct gap training if needed

You're now qualified!
Your new certifications are Nationally recognised and issued by our Registered Training Organisation (RTO). You are now ready to pursue your new career opportunities!
Our RPL Process
Course Details and Structure
RPL is achieved at your own pace with our support for your evidence gathering process. This is typically completed within 2 to 4 weeks.
- Nationally Recognised Training, accredited with ASQA under the Australian Training Framework
*We have open enrollment which means you can start whenever you are ready.
Units that will be assessed
Total number of units = 12 (6 core units plus 6 elective units)
Core units
- BSBCMM411 Make presentations
- BSBCRT412 Articulate, present and debate ideas
- BSBMKG433 Undertake marketing activities
- BSBMKG435 Analyse consumer behaviour
- BSBMKG439 Develop and apply knowledge of communications industry
- BSBWRT411 Write complex documents
Elective Units
- BSBMKG431 Assess marketing opportunities
- BSBMKG434 Promote products and services
- BSBOPS404 Implement customer service strategies
- BSBPEF402 Develop personal work priorities
- BSBTWK401 Build and maintain business relationships
- BSBXCM401 Apply communication strategies in the workplace
NOTE: The elective unit options listed represent the OPEC College approved elective unit options offered. This is a reduced list from the qualification packaging rules specified electives list. If you would like an elective unit that is not included in this list, please speak to your Trainer/Assessor.
Work Outcomes & Career Pathways
Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include:
Course Fees
- Full RPL Achieved – $1295.00
Enrolment fee of $500 and the balance may be paid upon completion.

Payment Options
A range of flexible payment plans are available and can be set up at the enrolment stage.
Current government funding models possibly available to OPEC College students are found on the Funding page, click here for more information.
Entry Requirements
Formal Entry Requirements
There are no formal entry requirements for this qualification, however please read through the following information to assess if you have the English language and literacy skills necessary to successfully complete this course.
Pathways
Due to the ASCF core skills of learning, reading, writing, oral communication and numeracy involved in this course, it is suggested that you have successfully completed year 12 or have completed a Certificate III.

Enrolment Language, Literacy and Numeracy (LLN) Testing
If you cannot meet any of the above suggested entry requirements, which are a guide only and not mandatory, and you would still like to enrol into this course, it is a procedure during our enrolment process to email everyone a link to participate in a short online LLN test that will check your current learning, reading, writing, oral communication and numeracy skills and from these results, allow us to offer you the necessary support needed, if any, to help you successfully complete this course.
Technical Requirements
Please see the technical requirements below, as you will need access to a modern personal computer and the internet to study this course. In addition, you will need to be able to use this computer, including basic word processing, use of Microsoft Office software and electronic communication platforms and internet search engines.
Windows PC / Laptop / Tablet: Windows 7 (or higher) • Latest version of Chrome • Microsoft Office (2010 or higher) • Latest Flash Player • Latest Adobe PDF Reader
Apple Mac: Mac OS X 10.6 (or higher) • Latest version of Chrome or Safari • Microsoft Office for Mac (2010 or higher) • Latest Flash Player • Latest Adobe PDF Reader
Android: Android latest version • Latest version of Chrome
iPhone & iPad: iOS latest version • Latest version of Chrome (*Students using an iPad or iPhone will need to upload documents from a Laptop, PC or have a Dropbox account)